Jason Smith

While we are focused this week on our June 23 Responsible Media event around  initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. […]

The ability of smartphones to send consumers’ locations to brands, linking up to marketing platforms, seems like a super-power – promising to make clear how an exposure to an ad can drive increased footfall to a particular store. But, whilst few people are talking about it, the world of location advertising signals is also plagued […]