Jay Friedman

Connected television has given media buyers a wide range of activation options, from ad servers to DSPs to direct publisher relationships. But some in the industry are coming to think this abundance of choice requires careful strategy before diving in. Advertisers face mounting pressure to optimize their connected TV investments while measuring their true business […]

Marketers, publishers and advertising technology companies have sought ways to wean themselves off third-party cookies as makers of web browsers, especially Apple and Google, end support for the audience tracking technology. While consumers are mindful of privacy, they’re likely to miss a technology that provides many conveniences for people as they use the internet. “We’ll […]