Jay Picconatto
Cookieless Web Demands Robust First-Party Consumer Data: General Mills’ Jay Picconatto
LAS VEGAS – Alphabet’s Google for years has worked to give advertisers notice that it would end support for tracking cookies in its popular Chrome browser amid increasing concerns about user privacy and data protection. Many consumer packaged goods companies have worked to prepare for a cookieless future by developing their own data resources. “We’re […]