Jay Stevens

Local TV advertising is getting more sophisticated with the development of technologies to help media buyers with their decision-making. That development is part of the broader convergence of traditional linear TV with various digital platforms that are gaining great consumer acceptance. Advertising agencies are responding to this convergence by combining the expertise of their broadcast […]

Local TV is one of the biggest advertising opportunities – but the ecosystem needs new efficiencies to ensure advertisers can make the most of the medium. That is according to an ad-tech veteran who spent years bringing programmatic technology to market – and now aims to use digital to unlock new dollars in local TV. […]

CANNES — If you thought it was just media companies that were selling automatic online advertising, think again. Retailers are also becoming media companies, and they are using programmatic to do it. Programmatic ad tech vendor Rubicon Project’s international GM Jay Stevens tells Beet.TV he anticipates the “confluence” of database marketing with display advertising. “Some of […]

Programmatic ad trading facilitator Rubicon Project is rising on growing interest among publishers like News Corp to sell ads using the technique on their own terms. Although some publishers believe the ad-selling model devalues their ad inventory, News Corp and The New York Times this year launched their own programmatic ad exchanges – the latter using DoubeClick […]

CANNES — “Programmatic” ad-buying techniques are seeing “immense” adoption around the world – and can particularly save money for advertisers in smaller countries, according to one exec in the space. “In a territory market that’s a much smaller population … operational costs are a much, much bigger percentage of the overall media spend,” Rubicon Project’s […]