Jeff Katz
Streaming TV Drives Shoppable Moments for Brands: Roku’s Jeff Katz
SAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of the platform beyond driving subscriptions for direct-to-consumer services such as Netflix and Disney+. “Consumers have more of an affinity for […]