Jeff Quandt

Over the last couple of years of connected TV growth, local marketers and publishers have not exactly been the biggest beneficiaries. Jeff Quandt wants to change all that. In this video interview with Beet.TV, Quandt, Vice President, Revenue Partnerships at Entertainment Studios, says 2022 is going to see an ad sales jump for CTV – […]

LOS ANGELES –  In the pandemic economy, many brands are dialling down their ad spend, not least on awareness-raising TV ads. Traditional linear TV ads typically target mass demographic groups and offer little in the way of measurement to truly discern return on investment. By contrast, the new wave of advertising-supported over-the-top (OTT) TV services […]