Jemma Gould

CANNES – Advertising agencies have a key role in transforming people’s lives, and these changes aren’t confined to luring consumers to buying products and services. Increasingly, agencies are broadening their mandates to limit advertising’s negative effect on the Earth’s system of natural resources. Marla Kaplowitz, president and chief executive of the American Association of Advertising […]

CANNES – Sustainability this year got more attention at the Cannes Lions International Festival of Creativity, another watershed moment for the advertising industry as agencies develop environmental, social and governance strategies. “At the risk of sort of oversimplifying, it’s really about doing the right thing and sticking to your values as a company,” Jemma Gould, […]