Jerrold Son

Television advertising sales are becoming increasingly automated as digital technologies transform the way marketers and media agencies run campaigns. Computerized auctions of video ad inventory have established a foothold in connected TV (CTV), and are expected to transform the broader television marketplace amid its technological evolution. Managing Sales Amid Complexity Mark Gorman, chief executive of […]

LOS ANGELES  – TV is evolving from a world that is roughly targeted by demographics and roughly measured by panels. It is becoming one that is precision-targeted to household and accurately measured by on-box data. In this video interview with Beet.TV, Jerrold Son of ad-supported VOD service XUMO explains how the mechanics of connected TV […]