Ji Young Kim
Retail Media’s ‘Hunger Games’ A ‘Free-For-All’ For Brand Dollars
CANNES — The rise of retail media is causing a “free-for-all” in the media dollars marketers are deploying as they seek to drive sales performance, says Ji Young Kim, Chief Operating Officer of GroupM. “As retail media matures, brands are looking everywhere,” Kim says in this video interview with Beet.TV. “There’s a lot of pressure between […]