jide sobo
Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo
BARCELONA — All the world is a mobile screen – but that doesn’t mean mobile advertising can use a one-size-fits-all approach. That is according to one exec running mobile strategy within a media agency. “There’s so much mobile consumption, the inventory is potentially infinite in supply,” MEC Interaction mobile head Jide Sobo tells Beet.TV in […]