jim cridlin

LAS VEGAS – Consumers are living in an age in which there’s almost an expectation that any product or service that they purchase will be customized. In an interview with Beet.TV, Jim Cridlin, global head of innovation and partnerships at Mindshare explains that television is now headed on this path. “You see a tremendous explosion […]

CHICAGO — From clients who will take on the role of their own agencies to the need to reach out to YouTube stars – media agencies know they need to adapt, but how? In a panel convened by Beet.TV, several agency reps chewed over their tactics and visions. Havas Media Worldwide social marketing director Len […]

CHICAGO – Put your money where your mouth is. That’s the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is over. “There is an urban myth of organic reach, of something going viral,” Mindshare digital innovation and strategy MD Jim Cridlin says in this interview with Beet.TV. “If you’re […]