jim egan

Artificial intelligence has the power to transform omnichannel personalization for brands – that is, helping marketers to create individualized experiences for each consumer based on their preferences. “Marketers are using AI to develop the right … permutations of creative to ensure that the right message is getting delivered to the right audience at the right […]

There’s a saying, “no news is good news”. But, for a growing number of advertisers these days, it seems “bad news is bad news”. And there is a lot of bad news to go around, with troubled political climates around the world. That bothers the executive who runs what is often considered to be one […]