jim stengel

ORLANDO – Having handled an $8 billion advertising budget and organizational responsibility for nearly 7,000 people while at Procter & Gamble, Jim Stengel is more committed than ever to the importance of marketing. The former Global Marketing Officer is heartened to see resolution and commitment at the Masters of Marketing Conference to getting brands back […]

Despite the rapid pace of media and technology innovation, Procter & Gamble’s former top marketer Jim Stengel observes that the fundamentals of brand building haven’t changed. “A lot of companies lose sight of that,” says Stengel, who left P&G in 2008, in an interview with Beet.TV. “They get consumed by the activity that is possible now, […]