Jo Ann Ross

The coronavirus pandemic’s effect on media prices has led some advertisers to wonder whether they can find better deals in the scatter market rather than the upfronts. As advertisers shift media dollars into the third quarter and boost demand, deals may be harder to find. Jo Ann Ross, president and chief advertising revenue officer at […]

The coronavirus pandemic has disrupted every industry including major broadcast networks that reach millions of U.S. households. Amid the turmoil have been opportunities to strengthen connections for media outlets to strengthen connections with advertisers that have revamped their media plans. Jo Ann Ross, president and chief advertising revenue officer at ViacomCBS domestic advertising sales, discusses […]

They may be natively digital, but the new wave of direct-to-consumer (D2C) ecommerce brands is being built, in large part, through advertising on television. And one major TV network’s ad sales chief says the old box in the corner can give these sorts of brands the digital capabilities they need. “If you look at something […]