JoAnna Foyle

Addressable advertising on linear TV is a culmination of efforts to combine the reach of broadcasters with the targeting of digital platforms. Addressable TV also will drive greater adoption of programmatic media buying as advertisers seek more flexibility with their campaigns. Addressable Ads Growing on Linear TV Chris Maccaro, chief executive of Beachfront Media “We’re […]

In this year’s US upfront ad sales season, ad buyers are pushing content owners to be able to give them automation and to limit the frequency with which viewers are exposed to their ads across different screen types. With that challenge, it may seem like the ongoing limits being placed on digital user identifiers would […]

JoAnna Foyle is getting pretty good at playing whack-a-mole. As soon as a brand safety problem emerges on a new digital media platform, Foyle‘s company helps improve the situation. OpenSlate, of which Foyle is chief operating officer, had already rolled out a service helping bring brand safety to YouTube and Facebook. Earlier this month, it […]

OpenSlate launched eight years ago to measure content as people began watching more than just linear TV. The goal was to translate nature and quality to advertisers and marketers in an unfamiliar content landscape – specifically on YouTube and Facebook, where brand safety has been an issue. At the end of last year, Nielsen took […]

SAN JUAN, Puerto Rico — When people think about “brand safety”, the extent to which it is possible to assess ad inventory for alignment with an ad buyer, they often tend to put the onus on the buyer itself. But don’t publishers also have a duty to better indicate the kinds of ad spots advertisers […]

Back in 2012, before the words “safe environment” for digital video became industry mantra, a company called Outrigger Media launched OpenSlate. It was a tool to help advertisers target the long tail of video production. Among other things, the company knew “there would come a time in an industry that got hyper focused on audience […]