Jodie McAfee

SAN JUAN, PR — The ability to send tailored ads to individual TV households has been talked about for a long time. Now, after many early attempts, finally addressable TV is reaching scale. But just how advanced is the infrastructure behind “advanced TV”? In a Beet Retreat panel, Addressable Tech: Next-Gen Solutions: Fixing the Plumbing, […]

SAN JUAN, PR — TV manufacturer Vizio is beginning to issue over-the-top firmware updates to 10 million connected TV sets, to better deliver ads from FreeWheel, Google and Xandr. The process is part of Project OAR, a consortium kicked off by Vizio’s own ad-targeting division Inscape to achieve better scale in the sale of connected […]

2019 appears to have marked the year when TV providers and their technology vendors have come to a critical realization – that individual innovation on advertiser offerings is great but, without commonality across the industry, the opportunity will necessarily be limited. That is why we have begun to see a range of collaborations, consortia and […]

CANNES—A direct relationship with owners of television advertising inventory is one of the core premises behind Project OAR, which hopes to develop an open standard for addressable ads on connected TV’s. “As long as there’s someone in the middle, there are levels of complication that just won’t make this work,” says Jodie McAfee, SVP of […]

SAN JUAN, Puerto Rico—Whether it’s Cambridge Analytica or Starwood Resorts, messy and highly publicized consumer data controversies impact every company dependent on such data—regardless of their own practices. This was one of the main takeaways from a panel discussion at the recent Beet Retreat 2018 whose participants represented smart-TV data collector Inscape, analytics and measurement […]

Smart-TV manufacturer Vizio is teaming up with nine major media and technology companies to create an addressable advertising standard. Called Project OAR (Open Addressable Ready), the participants will define technical standards for targeting specific households and Vizio will build the technology. Along with Vizio and its data unit Inscape, the consortium’s members are AMC Networks, […]

If you think the closer you are to a television screen the better the picture is, the same principle applies to the automatic content recognition (ACR) approach taken by Inscape. Formerly known as Cognitive Media Networks before its acquisition by consumer electronics provider Vizio, Inscape is closer to the TV picture than a set-top box. […]