Joe Cady

NBCUniversal doesn’t only want TV to be used as a brand-building medium. It is also going after the other end of the funnel. In a new move, the company is making a strategic investment in TV ad-tech software vendor tvScientific to launch Peacock Ad Manager, a new self-service ad-buying platform with attribution. In this video […]

A partner with Twitter since 2013, NBCU is expanding its alliance globally to bolster the two companies’ longstanding advertising and content operations.  This new collaboration covers Twitter markets globally and spans the NBCUniversal Sky footprint worldwide. As part of the expanded agreement announced late last month, Twitter will provide broader sales support for NBCUniversal’s advertising […]