John Piccone

If you want to go across platforms, you need to go full-stack. That is the message from one seasoned ad-tech exec, as he joins a new company to grant ad buyers’ multi-platform wish. After stints with Simulmedia, Innovid and, most recently, QTT, John Piccone just joined ad-tech software supplier Adform as regional president, Americas. Platform […]

Is live or on-demand TV a bigger opportunity for advanced ad targeting technology? A growing number of companies is choosing both, rather than either. Case in point – Simulmedia, which had, until now, majored on lighting up advertiser access to linear TV spots using data techniques, is now adding over-the-top TV ad inventory to its offering. Through […]

It’s now a digital advertising world – but that is far from meaning good ‘ol TV is on the shelf, overtaken, when it comes to measuring the relative performance of media spend, says an ad tech exec. “With the whole mantra that ‘television is dead’, actually, what we’re seeing is that it’s very alive and […]

LOS ANGELES  — As marketers pore over new uses for data, media marketing firm Simulmedia wants to use the data it has access to as a way to better connect reach and frequency metrics to business outcomes,  says John Piccone, VP Sales at Simulmedia, a media marketing company, during an interview with Beet.TV at the 4A’s […]