Jon Hudson

CANNES — At a morning panel during Beet.TV’s Global Leadership Summit: Data, Identity & Measurement, executives discussed the evolution of media measurement. They highlighted a shift from simplistic demographic targeting and click-counting to more sophisticated, outcome-based approaches. Panelists emphasized the importance of leveraging advanced data and technology to focus on actual business outcomes, such as purchases, […]

CANNES — As the mobile advertising industry grapples with signal loss, the two dominant ecosystems are taking markedly different approaches, says Jon Hudson, SVP of Global Sales at Digital Turbine, in this video interview with Beet.TV. While Apple’s iOS operates as a closed system, Google’s Android is more open and flexible for partners. This has led […]

CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there’s still a significant gap between the time spent on mobile and the investment in mobile advertising. Despite the fact that 80% of mobile device time is spent in apps, the advertising dollars have not followed […]