Jon Steinberg

The growing number of video channels is challenging advertisers to develop strategies to reach unduplicated audiences both at the national and local level. To stand out amid the clutter, those marketers also want a way to integrate their messaging with content that keeps viewers engaged. Advertisers “want a package that includes branded content, content creation […]

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]

CANNES — When considering the future of media over the next decade, the Daily Mail’s North America CEO Jon Steinberg thinks we have to be open to what may have seemed impossible even two years ago. “When I look at my 6-year-old daughter, I’m pretty sure she’s not going to drive a car,” he says […]

CANNES — Video has become a core focus of Daily Mail’s news service, says Jon Steinberg, CEO of Daily Mail North America, in this segment recorded the Cannes Lions Festival. Daily Mail generates 80 million video views each month, and licenses videos from AP, Reuters, Getty and others, with one million visits a day to its home […]

It’s not porn, it’s not file sharing, yet many media agencies equate news with these unsavory categories – and they are keeping their distance and limiting ad spend. The threat to news is not the lack of journalists, it’s the way news is seen by advertisers, primarily by the agencies who evaluate the medium, declares Jon Steinberg,  CEO […]

CANNES, France — The conservative British mid-market tabloid is a gargantuan celebrity traffic driver online. Now it wants to both align and connect with a leading social messaging service. “It’s a little bit like WhatsApp,” says Jon Steinberg, the BuzzFeed president who was named Mail Online north America CEO this week. “It’s this giant thing that […]

PALM SPRINGS, CA  – Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, President and COO, in this video interview with Beet.TV We spoke with him about the growth of video under Web video pioneer Ze Frank, in the company’s LA studios. Steinberg also […]