Jon Stimmel

The advertising industry is falling short in the effective measurement and allocation of ad impressions towards multicultural audiences. That is the view of one company which just made a partnership to tackle the problem. In this video interview with Beet.TV, Jon Stimmel, Chief Growth Officer at Sabio, highlights the need for a more nuanced understanding […]

SAN JUAN, Puerto Rico – In a fiercely competitive business, can media operators move forward by coming together? The new wave of media measurement systems seems to be more about joining together a string of new data providers and other partners than going into battle. In this video interview with Zach Rodgers at Beet.TV’s Beet […]

Advertisers have grown more focused on business outcomes from their marketing campaigns, pushing media companies to offer performance-based guarantees. As data-drive attribution becomes more scalable and standardized, these deliverables are becoming more attainable. Jon Stimmel, chief growth officer at CTV ad-tech company Sabio, will discuss these issues more in-depth as a featured speaker at the Beet […]

Subscription video-on-demand services are booming, as a new generation of viewer decides the combination of at-your-service TV without commercial breaks is worth paying for. That growth, coupled with networks’ reduction in linear ad times, seems to put advertisers in a tricky fix – if the size of the ad hole is diminishing, where do ad […]

Interactive television ads are increasingly providing meaningful engagement for both brands and viewers. “It’s that direct access and ability to understand something in the moment that I think is really interesting,” says Jon Stimmel, Chief Investment Officer at global media and advertising agency UM. What needs more refinement is marketers’ understanding of specific households for […]

Every television advertiser is trying to identify what their specific audience means outside of broad age and sex demographic targets. While the latter represent a “fairly blunt instrument that we use as a currency,” more media owners are executing in ways that line up better with how buyers want to execute their plans. An audience […]