Jon Suarez-Davis

The long-held dream of “interactive TV” shopping has come to pass – but how easy is it really to jump from an ad to the checkout? The ability to have a seamless commerce experience within connected TV (CTV) is key to advancing the medium’s potential for driving sales, according to Steven Suarez-Davis, CEO of super{set}, a […]

COLOGNE – About a year ago, customer management provider Salesforce acquired data management platform Krux Digital, to keep pace with competitors like Adobe and Oracle. With Krux providing new muscle to the Salesforce Marketing Cloud, it has considerably upped the ante in leveraging brands’ first-party data. Salesforce Marketing Cloud Chief Strategy Officer Jon Suarez-Davis headed […]