Jon Waite

LONDON – In the last few years, “attention” has moved from a fringe idea in advertising to play a leading role. Now attention metrics are fuelling real planning decisions — without coalescing into a single standard. Still, in this video interview with Beet.TV, Jon Waite, Global Managing Director, Havas Media Group, says that may not be necessary. Debate […]

Advertisers are grappling with significant changes in the way they reach target audiences through online media as tracking cookies disappear, privacy regulation becomes more pervasive and digital “walled gardens” proliferate. These challenges have contributed to renewed interest in contextual advertising that targets audiences based on the content they’re most likely to consume. “There’s a realization […]