jon watts

LONDON– Over the past decade, TV had a tough time finding its footing within the changing market. While a look ahead doesn’t provide much immediate clarity, according to Jon Watts, managing partner of London-based MTM, this isn’t necessarily a cause for concern. “In session after session, I think we’ve seen a TV industry coming to […]

It’s not an exaggeration to compare the current state of TV measurement to a “Game of Thrones”-like scenario, according to Nicole Whitesel, the evp of advanced TV at Publicis Media. During a fireside chat with Jon Watts, co-founder and managing partner at MTM London at the Beet Retreat, hosted by Publicis Media, Whitesel explained why […]

In the emerging future of television advertising, many opportunities lay ahead on the high seas. But, on the horizon, do advertisers see islands, or new lands for settling? In this video interview with Beet.TV, MTM co-founder and partner Jon Watts says the new-wave US TV market is leading the way in new capabilities – but, […]

Why would an advertiser want to precision-target individual TV-viewing households when who they really want to reach is…  everybody? That is a key question being asked of the emerging technology of “addressable TV”, which supports such targeting. eMarketer has revised down its 2019 forecast for US addressable TV ad spending, from the earlier $2.54bn to […]

CANNES—Connected television and its targeted advertising benefits come at a good but very busy time for Nissan Motor Corporation. The company is in the midst of completely re-working its internal and agency infrastructure in the walkup to 70% of its vehicle lineup being “completely refreshed” over the next 18 months. “We have to go to […]

CANNES—Not all programmers face the same issues when it comes to simplifying cross-screen, advanced advertising. This was readily apparent in a panel discussion with executives from Fox and Univision at the recent Cannes Lions International Festival of Creativity. What also came to the fore in this segment recorded at the Beet.TV advanced TV summit and […]

CANNES—Sensing that “convergence was finally emerging” on the buy- and sell-side of the cross-platform universe, Amobee placed a bet last year with its acquisition of Videology. “Timing is everything,” Amobee Chief Strategy Officer Philip Smolin said at the 2019 Cannes Lions Beet advanced TV leadership event. There was no doubt that consumers had completely changed […]

CANNES— Longtime workplace diversity and inclusion champion Tiffany Warren likes the progress that the advertising industry has made with its workforce but says keeping them happy is the big challenge going forward. “The pipeline is fine. We have people who are interested and want to come into the business,” says the SVP and Chief Diversity […]

LAS VEGAS — Advanced advertising techniques are coming on stream around the world – but variation in the pace of roll-out, coupled with discrepancies in how to measure consumption, is posing a challenge to global channel operators. That is the view of one consultant helping broadcasters navigate a path through international waters. “Each individual geography […]