jonah goodhart

AMENIA, N.Y. – Digital advertising has financed the broad availability of free stuff for consumers, whether it’s educational videos on YouTube or Web-based software for creators or encrypted messaging. Unfortunately, the vibrancy of this digital environment is threatened because of outdated methods to determine whether content is brand-safe. “The problem is the technology that was […]

When people think of advertising analytics vendors that offer an insight in to the viewability of ad inventory, Moat is often top of most minds. Now it is also part of one of the biggest IT companies on the planet. New York-based Moat, founded seven years ago, has signed an agreement to be acquired by Oracle in […]

HOLLYWOOD, Florida – It’s been said that the most valuable real estate is all about location. It’s no different with video advertising, but consumption habits are changing so fast that they are hard to measure. Enter the Moat Video Score, a new impression-level metric for measuring digital video exposures that focuses on length of creative, […]

Advertising fraud has grown up as one of several scourges that ad buyers are now worrying themselves with in the digital age. But ad fraud detection technologies mean that advertisers have every right to expect the ads they bought are really viewed by real people, says one exec. Moat CEO Jonah Goodhart tells Beet.TV, in […]

For the last year, online video advertisers have been realizing that as many as 40% of video ads played and paid for may not actually be viewed by humans on the other end. On Sunday, The New York Times ran a big feature that has taken this new idea, the dirty secret of true, “viewability”, […]