Jonathan Bokor

Just shy of its sixth anniversary, Tru Optik has reached “an inflection point for us” with a $10 million venture round whose participants include TransUnion, with which Tru Optik will partner on data and privacy, says CEO Andre Swanston. The funding round for the provider of over-the-top targeting, measurement and privacy management was led by […]

As Tru Optik enhances its OTT Household Graph with audience data from the Oracle Data Cloud, it’s expanded its management ranks with the additions of Richard Kosinski as EVP of Sales and Jonathan Bokor in the role of Chief Privacy and Business Affairs Officer. Kosinksi’s digital background spans such media companies as Forbes, Yahoo!, Westwood […]

MIAMI – What’s the best way to approach television targeting and measurement? And what’s the value of “waste” in the form of TV ad impressions? These and other topics were the focus of spirited and insightful debate at the recent Beet Retreat Miami 2017. Following are some of the more cogent exchanges during a panel […]

MIAMI – As connected-TV/OTT viewing proliferates and adds to viewer fragmentation, it’s not necessarily a bad thing if you can buy audiences as opposed to demos. And while two minutes of local able advertising inventory remains the norm for addressable campaigns, that’s slowly changing. In the connected-TV and OTT space, “There are quite a few […]

MIAMI – In the tug of war that is television advertising, programmers pull the traditional ratings window beyond 30 days while advanced TV specialists grapple with more precise targeting. Somewhere in the middle lies a holistic view of all advertising impressions that buyers can bid for, but it’s a galaxy far, far away. This is […]

MIAMI – Even though addressable television advertising is outpacing audience-indexed programmatic and over-the-top TV, OTT “is going to be the end game,” according to Jonathan Bokor. In the meantime, unless programmers and MVPD’s come together to make more inventory available for addressable ads, digital “will start to eat television’s lunch,” the Director of Advanced Media […]

Being able to cap the frequency of ad delivery across multiple screens is a big desire among advertisers. It’s also why AT&T’s DIRECTV-U-verse-AT&T Wireless cross-screen addressable offering is “very intriguing,” according to Jonathan Bokor, SVP, Director of Advanced Media at Mediavest | Spark. “AT&T has taken the lead and I think they’re probably the best […]

Within the triad that is advanced or precision television advertising, household addressable has clearly moved ahead of programmatic and over-the-top in terms of marketer adoption for clients of Mediavest | Spark. “Addressable is now regular course of business for a number of our clients,” says Jonathan Bokor, SVP, Director of Advanced Media for the Publicis […]

Household-level targeting of TV ads is not a distant reality – it’s here and now. You just may have to pay more for it, says one ad agency exec. “You do have to pay a premium on a CPM basis for addressable,” MediaVest advanced media SVP Jonathan Bokor tells Beet.TV in this video interview. “However, your […]

Many television networks’ approach to VOD is missing the point, says Jonathan Bokor, SVP, director of advanced media for Starcom MediaVest Group (SMG), one of the world’s largest brand communications and consumer contact organizations. Boker says networks are looking at VOD like a full-episode player. “That’s really ignoring one of the principal advantages that VOD brings to […]