Jonathan Hoffman
Starcom’s Hoffman: In-Stream Ads On Path for More Relevance, Targeting
CANNES — Ideally, in-stream video advertising will give viewers control and let them impact the narrative in the future, says Jonathan Hoffman, President of Experience Design at Starcom MediaVest Group, during an interview with Beet.TV. With targeting techniques available, viewers now expect they’ll be shown or served something that is relevant emotionally and contextually. “It […]