jonathan lewis

LONDON, UK — British TV network Channel 4 is right in the middle of its Future4 strategy, which targets getting 30% of revenue from digital sources by 2025. The company was an early mover toward programmatic TV ad sales via its BVOD platform. And it has got closer to the retail media economy. Next up, […]

LONDON, UK — While most UK public service broadcasters remain intent on growing their own cross-platform streaming environments, Channel 4 is has decided it also needs to find audiences in the other places they go to watch video. Ad-funded but with a public remit to take creative risks, Channel 4, which celebrates its 40th birthday […]

LONDON — UK broadcaster Channel 4 is seeing a 40% bump in views on All 4, its multi-platform on-demand player, during the coronavirus pandemic. Now all it has to do is reverse ad revenue that is declining even faster. Early in April, the broadcaster said “TV ad market (sales are) set to be down in […]

LONDON — Respected UK public broadcaster Channel 4 may be a public broadcaster – but, unlike the BBC, it still has to raise its own funds commercially. So, the company is hoping its coming-soon PVX programmatic video trading platform will give it a foundation to reap more of the money coming in to programmatic. Announced in November […]

COLOGNE — If UK government papers photographed by the press this month are to be believed, Channel 4 – the publicly-owned, advertising-funded broadcaster with a remit to be daring and creative – could be sold off, in the latest dimunition of state-linked organisations. Until and regardless of whether that happens, the company is shooting toward a future in which […]