Jordan Lieberman

This year’s election season has brought a significant shift in how campaigns reach likely voters through television, especially as streaming video becomes more popular. Political advertising also can benefit from tools such as supply path optimization, or the process of finding the most direct and cost-effective routes for buying digital ad inventories, including those for connected […]

WASHINGTON, D.C.-Political candidates aren’t the only humans capable of saying one thing and then doing another. While many a campaign’s media strategists talk a great game about harnessing digital ads and programmatic television to target voters with less waste, there’s a big disconnect from what they actually do. This sentiment was echoed by all three […]