Joy Baer

What is the future of TV advertising, now that buyers can deliver targeted campaigns to connected television devices, as well as to traditional linear audiences? That is what a panel of industry executives gathered to discuss at Beet Retreat In The City: Amobee – Philip Smolin, chief strategy officer FreeWheel – Joy Baer, president, FreeWheel […]

In a confusing sea of a hundred “point solutions”, you could forgive a client for ending up asking “what’s the point?” Case in point – the emerging world of connected TV offers huge potential for precision targeting, even marrying up that process with traditional linear TV buying. One of the leading technology suppliers helping deliver […]

ORLANDO—Driven by advances in data-driven targeting, political advertising on local cable television is soaring in advance of the mid-term elections. To FreeWheel’s Joy Baer, it’s a microcosm of what lies ahead for all advertisers. “Emotions are running high. The good news is spend is running very high as well,” already surpassing spending in the 2016 […]

CANNES – If the powers that be at FreeWheel Advertisers could snap their fingers and make it happen, buying video across platforms would be as simple as buying a spot on traditional television has been for decades. Until then, their vehicle for achieving this goal is the company formerly known as Strata—now FreeWheel Advertisers. “It’s […]