IAS, Snap, JPMorgan Chase & Co Execs: How AI Context Power Brand Safety

CANNES — AI-powered brand safety tools are evolving to help marketers navigate the complex landscape of digital content adjacency. Panelists highlighted the need to balance performance, scale and brand protection while accommodating different risk appetites. As platforms rapidly innovate, brands must stay informed about new features and capabilities to ensure strategies remain suitable. Overall, the industry […]