Justin Evans

Millions of households in the past 15 years have connected their televisions directly to the internet to expand the range of programming they can watch on demand. Advertisers have followed, seeking to combine the storytelling power of television with addressability to different audience segments. “CTV is a combination of internet technology with the television experience, […]

LAS VEGAS — These days, consumer electronics makers at CES don’t just show off their latest TV hardware. Some also demonstrate their capabilities in media and advertising services. In this video interview with Beet.TV, Justin Evans, Global Head of Analytics & Insights, Samsung Ads, explains how the company is launching new services to help advertisers benefit […]

More brands are coming to recognize the potential of connected TV ads – targeted planning, buying and even measurement of consequential outcomes, on an engaging screen. But, in the era of first-party data, how can they bring their own customer and prospect data to the party? Samsung Ads is launching Samsung Onboarding Partner Program, to […]

For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel. Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both […]

When it comes to helping customers focus on their business objectives, Samsung Ads boils it down to two key ideas: reach and response. In an interview with Beet.TV, Justin Evans, global head of analytics and insights at the company explains just what this entails. From a reach perspective, Evans says that clients are anxious about […]

TV advertising used to be so straightforward. Now the emergence of subscription video-on-demand (SVOD) has changed the game, whilst the new wave of advertising-funded VOD (AVOD) is shaking it up again. But, as much as conventional wisdom suggests a large-scale viewer migration to over-the-top offerings, what is really happening behind the glass? That is what […]

Comcast Spotlight is bringing more bottom-funnel advertising attribution to local television by showing advertisers how many incremental website visits their campaigns generate. “Attribution measured at the local level is a challenge for anybody because your sample sizes get terrible when you’re trying to do measurement at the local level,” says VP of Data Strategy Justin […]