Kara Puccinelli
Our Rebrand Reflects Disintermediation Trends: Nexxen’s Kara Puccinelli
Billions of dollars in advertising spending every year are handled among a digital network of buyers, sellers, marketplaces and many kinds of data providers. Parts of this network are undergoing what’s known as disintermediation, or removing the middlemen between buyer and seller. Amid these shifts emerged in June a new brand, Nexxen, to bring together […]