Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs

CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether “walled gardens” are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest “walled gardens with doors” – controlled access that still allows data sharing and interoperability. Overall, the industry appears to be […]

 
 

Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock

The retail media landscape is evolving rapidly, with retailers organizing their data and the rise of programmatic and automation in linear TV. This convergence is creating exciting opportunities for brands to leverage the power of video advertising, says Karen Babcock, VP of Advertising Strategy & Partnerships at Comcast Advertising, in this video interview with Beet.TV. […]