karen nelson-field

LONDON – The advertising industry is moving toward a more nuanced understanding of audience engagement, driven by the recognition that mere exposure doesn’t guarantee impact. “Attention metrics” have emerged in the last couple of years, and now the industry is out of the “foothills” on the topic, according to a woman who has been instrumental […]

NEW YORK – This year’s CIMM Summit arrives as the media, marketing and adtech industries debate the best ways to set the value of cross-platform advertising for brands of all sizes. “We’re 18 months to two years into a transition to a multicurrency marketplace,” Jon Watts, managing director of the Coalition for Innovative Media Measurement […]