Karl Meyer

LAS VEGAS — Subscription- and advertising-supported streaming TV services used to be regarded as diametrically-opposed models. Now the addition of ad support by SVoD operators has changed that. But Karl Meyer thinks ads also have another role to play – he thinks ads on streaming TV screens can help reignite lapsed viewers. Meyer, Head of […]

LOS ANGELES – People who hoped to save some money by canceling their cable or satellite service and switching to streaming are seeing more premium content go behind subscription paywalls. That makes free programming on ad-supported video on demand (AVOD) services appealing to a wide group of consumers. “Free is free. It’s liberating. It’s what […]

Gaming, like streaming, has become an enormous part of a burgeoning ad model. In an interview with Beet.TV, Karl Meyer, head of sales, media and entertainment at Samsung Ads, explains that his company is able to use unique metrics to help this corner of advertising grow. Gaming provides a target audience for Samsung in age […]

Samsung Ads, the media conglomerate’s ads division, provides the measurement and targeting at scale for the billions of smart TVs operated by the company. “These four to five billion smart TVs, connected on a daily basis – they’re smart about that and now our data is one-to-one deterministic,” says Karl Meyer, head of sales, media […]