Katie Couric Media
Marketers Need to be in the News Environment: Procter & Gamble’s Pritchard
While Marc Pritchard would like to see more of a balance between positive and negative news coverage, Procter & Gamble maintains a presence on a variety of news programs. It’s also leveraging broader and more in depth news content in the form of deals with CNN’s Great Big Story and Katie Couric Media. “Marketers need […]