Kay Hsu

The social network invented by a computer science drop-out may look like the same white-and-blue product to all of its two billion users. After all, Facebook is a platform. But that doesn’t mean Facebook cannot also be the place where creative messaging can thrive. Whilst the company operates as a self-service ad platform, it is also […]

Advertisers should open their mind to the possibilities of mobile marketing that have little to do with standard ad units or the world of digital advertising as we have come to know it. That is the message to ad agencies from one woman leading creative industry engagement for Facebook’s Instagram. “It’s all about being agile, […]