keith reinhard
Basic Human Drives That Guide Advertising Will Never Change: DDB’s Reinhard
Keith Reinhard got his first taste of the ad business from the tiny grocery store in northeast Indiana where his mother worked as a clerk when he was a boy. The store didn’t have room to post the promotional materials from the likes of Kraft, General Mills and Mars, so he took them home to […]
DDB’s Keith Reinhard on the Origins of Omnicom
DDB Worldwide’s chairman emeritus Keith Reinhard considers his role as a co-founder of Omnicom in 1986 to be his greatest career accomplishment, but bringing disparate agency cultures together wasn’t easy. Concurrent with the three-way union that formed Omnicom was the merger of Doyle Dane Bernbach, a New York agency, and Needham Harper Worldwide, which had […]
DDB’s Reinhard on How Persistence Won Back the McDonald’s Account
More than most people, Keith Reinhard knows that persistence pays off. In an interview with Beet.TV, DDB Worldwide’s chairman emeritus describes the shock of being fired by McDonald’s and his 16-year campaign to win them back. Reinhard recalls receiving notice from McDonald’s in 1981, when he was president of Needham, Harper & Steers, as the […]