kelly abcarian
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
MIAMI — The partnership Comcast and Nielsen announced last month came as TV and advertising companies are making bigger and bigger demands for data that understands the modern viewer, according to one of the women familiar with the deal. The deal involves Comcast agreeing to give its set-top data to Nielsen’s local TV measurement service. “The need […]
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
Not that Netflix is open to advertisers yet – but, if it ever is, those advertisers may credit 2017 as the year when the building blocks of third-party Netflix measurement were put in place. Nielsen just switched on measurement for 13,000 streaming Netflix shows using TV-style ratings based on age and gender – the same […]
Out-Of-Home Viewing Metric Assigns Value To Overlooked Audiences: Nielsen’s Kelly Abcarian on Turner Deal
Television networks whose programming is seen in such out-of-home venues as airports, restaurants and offices are getting a welcome lift from Nielsen. Lift as in the incremental size of OOH audiences beyond traditional ratings metrics. Time Warner’s CNN and Turner Sports this week signed on for Nielsen’s OOH measurement service, which uses a panel of […]
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
LAS VEGAS — Some sections of the industry may associate Nielsen with a historic and ageing panel-based method of measuring TV audience. Others may observe how TV networks themselves are now launching head-long in to offering audience-based ad-buying solutions. But Nielsen says it has been doing that for years. “We’re very supportive of OpenAP and all these initiatives […]