Kerel Cooper
Contextual Alignment and Mindset Marketing Underpin Brand Safety: GumGum’s Kerel Cooper
SAN JUAN, PR – In an increasingly complex digital landscape, brand safety has become more than just a buzzword—it’s a necessity. But according to Kerel Cooper, chief marketing officer of contextual advertising platform GumGum, the industry’s current approach may not be enough. Cooper said in this interview at the Beet Retreat San Juan that contextual […]