Creators Play Vital Role in Modern Marketing: Carat USA’s Kerry Doyle

In an era of ad fatigue and media saturation, content creators have become essential to modern marketing strategies, offering authenticity and deep audience connections. “Creators are absolutely critical in the modern marketing landscape,” Kerry Doyle, executive vice president of Carat Content at Dentsu International’s Carat USA, said in this interview with Lisa Granatstein, editorial director […]