LiveRamp, Kinective, TripAdvisor Execs Say The Sky’s the Limit For Clean Room

CANNES — The use of clean rooms in commerce media has progressed from conceptual discussions to practical applications over the past 18 months. Panelists noted a shift from explaining what clean rooms are to focusing on use cases like measurement, insights and activation. While education gaps remain, early adopters are leveraging clean rooms for data collaboration, […]