KPM

Kroger’s advertising division is discovering the joy of retail media plus addressability means fewer ad impressions can generate the same sales impact. “For two years now, we’ve seen that we have the ability to use that level of precision at scale,” according to Cara Pratt, SVP of Kroger Precision Marketing at 84.51°. “We can deploy […]

Can KPM help CPGs hit KPIs using CTV? If you’ll excuse the acronym soup, the answer appears to be “YES.” Kroger is the latest retailer leveraging its own customer loyalty data to help brands buy winning ad campaigns. In this video interview with Beet.TV, Halli Goddard, Advanced TV Lead, Kroger Precision Marketing (KPM), explains why […]