Kristi Argyilan

CANNES — The advertising industry is looking for alternative ways to target high-quality audiences as cookies disappear from the marketplace. Retail media, with its access to valuable first-party data based on real shopper behaviors, is stepping up to fill this gap. In this video interview with Beet.TV, Kristi Argyilan, SVP of Retail Media at Albertsons […]

CANNES – Retailers that sell advertising are riding a multibillion-dollar wave of spending by marketers that seek to reach consumers who are ready to shop or are open to discovering new products. The budding segment of media marketplace hasn’t matched the scale of other channels, such as television, social media and internet search, but that […]

How does the woman leading a big new business line for one of the US’ largest retail businesses think the industry can achieve better gender diversity? By keeping opportunities open and getting out of your bubble. In this video interview with research analyst Joanna O’Connell for Beet.TV, Kristi Argyilan, SVP, Retail Media, Albertsons Companies, opens […]

SANTA MONICA — They are two of the most exciting new channel opportunities available to marketers and agencies today. So why are so many of them struggling to embrace connected TV and the new retail media platforms? In this video interview with Beet.TV at Beet Retreat Santa Monica 2022, a former agency leader turned retail […]

SAN JUAN– When Target began using its own first-party data – comprised of information culled from 100 million guests – in its own marketing strategy, it saw a better performance than the past third-party data it had been using from partners. That data included online search, transaction and offline data, a key differentiator. “When you […]

Roundel president Kristi Argyilan wants the industry to see her company as more than just Target’s shopper marketing arm. To prove it, Roundel signed a deal with Disney, which it announced this week, to provide the company with data that would help brands plan their inventory buys for linear TV around a more targeted customer […]

MIAMI – When full-service ad agencies started unbundling their media departments in the 1990’s, the media landscape was a whole lot simpler—as in no digital. This is reflective of why when GroupM unveiled Team Arrow Partners for its client Target about 18 months ago, the announcement declared “Analytics and creativity are no longer opposing forces” […]

Only one company spent more on US TV ads during the winter holidays, according to iSpot.TV – but Target is still looking for the box in the corner of the living room to prove its worth. One of the retail giant’s  top execs says TV is still performing for the chain – but that doesn’t mean times are not […]

LOS ANGELES – There’s something reassuring about knowing that a company called Target is very good at targeting its guests. In return, they inform the retailer about their television preferences along with “how they’re moving from one screen to another,” says Kristi Argyilan, SVP of Media, Guest Engagement & Measurement. “Because we’re a retail organization, […]

SAN FRANCISCO — IPG’s insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques. Says Magna Global USA president Kristi Argyilan: “We are pushing for our planning teams to reconsider cable television and think […]

SAN FRANCISCO – Today, AOL announced the  organization of its programmatic advertising operations into a new entity which it calls “ONE.”   Joining the initiative as “charter” partner is Magna Global, the media agency of IPG Mediabrands. Speaking with Beet.TV, Kristi Argyilan, president of Magna NA, gives an overview of the automation of digital media, […]

As marketing becomes more reliant on programmatic buys, agencies are needing to hire more technically-minded people, says Kristi Argyilan, President of Magna Global North America, MediaBrands, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We are starting to profile more like a financial portfolio management mindset. We are hiring more data scientists, […]