Kyle Waxman

CANNES — AI is enhancing video media buying through contextual targeting, creative generation, and brand safety controls, though challenges around transparency and testing remain. Panelists at Global Leadership Summit: All Things AI noted AI’s potential to predict audience intent, deliver real-time consumer insights, and tailor creative to brand guidelines. However, human oversight is still crucial as the […]

CANNES — The transformative power of AI is accelerating advertising optimization at a rapid pace, reducing the time it takes to understand campaign performance from a month to just 72 hours. “One of the most incredible transformations that I’ve seen is the acceleration of the output,” says Kyle Waxman, EVP of North America at Silverpush, in […]