Lara Izlan
The Data Runs Deep For New ITVX Platform
LONDON, UK — Claiming almost 36 million registered users, UK broadcaster ITV’s new ITVX viewing platform would count almost half the country’s population in its database. Coupled with its programmatic targeting system Planet V, that gives the broadcaster a scaled foundation for a new era of UK targeted-TV-ad growth. But, in this video interview at […]