lenovo
“Addressable TV” Will Bring Brands Back to the Living Room, Lenovo’s Milner
NAPA, CA – The advent of addressable TV, a scenario where by advertisers can deliver their messages to a specific household set-top box, will bring more advertisers to TV, says Gary Milner, Director of Global Digital Marketing at computer giant Lenovo, in this interview with Beet.TV While this is notion of addressable advertising is still […]
Lenovo Taps Digitas to Create “Vines” to Tease New Product — Ashton Kutcher to Launch it
NAPA, CA – -With many young consumers not watching 30 second TV spots, Lenovo is experimenting with the creation of 7-second Vines to build awareness for the company’s October 30 announcement which is speculated to be a new line of tablets. The Vines, published on the computer maker’s YouTube channel, have been created by Lenovo’s […]
Lenovo Sees Creative Efficiencies In Programmatic Ads
NAPA, CA — Computer maker Lenovo’s digital marketing director has given a big endorsement to the emerging practice of automated, algorithmically-controlled online ad buying. “From a brand perspective, this move to programmatic is very important to us,” Gary Milner tells Beet.TV in this video interview during TubeMogul University, a TubeMogul customer event. “You’ve got a merging […]