leo burnet
Branded Content Works Best for Awareness, Agency Execs Concur
CHICAGO — Branded content still plays best as a brand awareness tool, rather than as a direct sales driver, says Vincent Geraghty, EVP and Executive Director of Production at Leo Burnett, in a panel discussion for Beet.TV. “Purchase and sales is a tough thing. When you’re talking about starting a conversation about a brand, that’s a […]