Leo Burnett

CANNES – Solving the challenges of optimizing advanced television and premium video surely will provide better audience targeting and advertising performance. But just as important, it’s also a “bulwark” for agencies to defend their turf against consultants and other forms of disintermediation. This is the viewpoint that Tim Castree brought to global advertising and media […]

Brands today are clamoring for campaigns with viral potential, but it’s easier asked for than done from an agency perspective. “It takes a true human insight and finding the right way to marry a brand’s beliefs and values with current and social conversations,” says A.J. Hassan, VP-Creative Director at Leo Burnett, in an interview with Beet.TV. […]

AUSTIN — Last October, ad agency Leo Burnett and online publisher Huffington Post announced they would be partnering to help create content for brands. One of many initiatives in which publishers are working to do so for brands, this partnership is different from most, in that Huffington Post staff are embedded with the ad agency for at least part […]

CHICAGO — Coca-Cola’s groundbreaking small world machines campaign has won awards and reached around the world, but it wasn’t easy to pull off. The goal of the branded content effort was to showcase corporate responsibility but also bridge borders, says Vincent Geraghty, EVP and Executive Director of Production at Leo Burnett, in an interview with […]